Toyota Motors Philippines Corporation is the largest automotive company and market leader in the country.
Incorporated on August 3, 1988, Toyota Motors Philippines has been in the country for over 25 years and is a joint venture of GT Holdings, Inc., Toyota Motor Corporation, and Mitsui and Co. Ltd.
For 12 years, Toyota Motors Philippines has been the top company in passenger car sales, commercial vehicle sales, and total car sales in the country with 40% share of the Philippine market or total sales of 70,000 vehicles in 2013.
Operating out of its 82-hectare special economic zone industrial complex and headquarters in Sta. Rosa, Laguna, the company annually produces 40,000 Completely Knocked Down Units (CKD), distributed in over 43 dealerships across the country.
Investing in the Philippines
Atty. Rommel Gutierrez, First Vice President of Toyota Motors Philippines Corporation, explains that Toyota has always been a firm partner of the Philippine government in the automotive sector and growth of the economy.
“The government has always been our partner in strengthening the automotive industry in the Philippines. Of course there were some challenges but Toyota has always made sure that its presence is here and its contribution to the economy is priority for the management,” he says.
With the largest market share in the Philippines for over a decade, the global Toyota brand has taken notice and values its Philippine operations as key to its international standing.
Atty. Gutierrez explains, “Toyota Motors Philippines Corporation is one of the top 5 affiliates of Toyota Motors Corporation worldwide”.
Enhancing Business Operations in the Philippines
In anticipation of the growth of the Philippine market and the sustained economic growth of the Philippines, Toyota views their current investments positively and has started upgrading its production facility to meet future demand and retain its position as the market leader.
“We want to retain local production and enhance the competitiveness of CKD production…and maintain our leadership position in the industry,” Atty. Gutierrez explains.
On Toyota’s recent investments in Sta. Rosa, Atty. Gutierrez says, “We can do more. These are just plant upgrades. [These are] improvements that will prepare us. We are anticipating motorization to come in.”
To further industry growth, Toyota is coordinating with the Philippine government towards the development of an automotive industry roadmap, and advocates supporting the local auto parts sector.
With the improvements of the economy and government support, Toyota is eager to continue to be the top automotive company for many years to come.
For more information on Toyota Motors Philippines, visit http://www.toyota.com.ph.