Mehitabel Incorporated

Mehitabel Inc. is a leading family-owned furniture company based in Talamban, Cebu City, Cebu and has been in business for more than 65 years.

Founded in 1947 by Maria Montenegro de Aboitiz, Mehitabel has grown from a small enterprise to a mid and high-end furniture company with international clients such as Ralph Lauren and McGuire furniture.

With award winning designs and high quality, Mehitabel produces a range of products using a variety of indigenous materials such as rattan, natural woven fibers, wood, metal, stone, and synthetics.

Mehitabel’s impressive catalog of products, design, and family roots has made it a recognized name in the Philippine furniture industry.

A Filipino Business With A Global Market

Mr. Robert Booth, President of Mehitabel Inc., explains that Mehitabel is homegrown Filipino company with a global brand and growing despite the drop in furniture sales due to the 2008 financial crisis.

“[Our] target market is primarily the United States and the hotel contract market. At the end of 2009, the entire furniture industry suffered severe setbacks but we would like to see our volume go up to $7 million by this year]”.

Highly skilled in handcrafted furniture, Mehitabel’s furniture integrates hand-carved details, fine veneer work, multi-layered lacquer finishes, silver and gold leafing, and custom finished metal hardware

Enhancing Business Operations

Owing to Mehitabel’s long history and family legacy, Mr. Booth aims for Mehitabel to continue to be the producer of choice for fine furniture manufacturing.

“In the short term, [we aim] to be consistently profitable, in the medium term, we would like to achieve steady growth, and in the long term, we would like to hand [Mehitabel] off to a 4th generation.”

In line with its mission, Mehitabel is striving towards global recognition of Filipino furniture by producing mid to high-end quality furniture for the world market, delivering value to their customers in a timely manner and satisfying the unique interest of their stakeholders.


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