The Philippine natural health products (NHP) industry envisions itself to be sustainable, inclusive, and globally competitive, known for the dedication and passion of its stakeholders in consistently providing safe, innovative, superior quality, effective and affordable natural health products that nurture both people and animal’s health in every market served. In line with this vision, the industry is determined to build a unique range of natural health products through the effective and efficient use of the country’s natural resources. This effort is directed toward continuous improvement, and with respect for diversity and active involvement of all stakeholders through strong forward and backward industry linkages. With the adoption of technologies and processes at par with other countries, the industry will be known for producing superior quality, safe, effective and affordable natural health products, and will be committed to creating jobs, empowering and giving equal economic opportunity and uplifting the condition of small Filipino farmers and farmholders especially in the countryside. Towards this, the industry intends to adopt, harmonize and align the proposed Philippine NHP standards and certification systems with international standards; initiate a National Research and Development Agenda for Philippine NHP; design a strategic NHP Raw Material and Production Master Plan; conduct continuous product development; identify and target possible markets through consolidated strategic marketing programs for each of the indentified export markets; and build the capacity of relevant industry stakeholders.