Triboa Bay Living by Vivere Lifestyles Co. Inc is a high end indoor furniture and lighting brand primarily working with wood and raw finishes based in Angeles, Pampanga.
Known for its simple and warm designs, Triboa Bay Living combines resort-inspired ambience with a touch of unassuming luxury.
Managed by Vivere Lifestyles, the Triboa Bay Living brand has grown from its inception in 2008 to international recognition with clients from Australia, New Zealand, the United States, Japan, Belgium, Poland, and South Africa.
A Brand, a Lifestyle
Inspired by Triboa Bay in nearby Subic, Zambales, owner and designer Randy Viray crafted the brand to be synonymous with calm and relaxation.
According to Merce Emata, Chief Operating Officer, “Mr. Viray wanted to keep things plain and simple. Our furniture is upscale but simple, relaxing. He wanted a laid back feel.”
Within 2 years of establishing the brand, customers have accepted the brand through recognition of successful exhibits at international shows such as Maison et Objet in Paris, International Furniture Fair and Maison et Objet Asia in Singapore, and Manila FAME in the Philippines.
Ms. Emata explains, “The brand was not easily accepted at first but the company was able to prove our worth in quality and range of service.”
Enhancing Business Operations
Having focused on product development, production processes, and marketing in previous years, Triboa Bay Living is gearing up towards further developing and utilizing these strengths.
“I am optimistic. We know our market niche very well and we’re focused.” as Ms. Emata explains.
With marketing support from the local government of Pampanga, the Department of Trade and Industry Center for International Trade Expositions and Missions (DTI-CITEM), and private sector partners such as PhilExport and the Chamber of Furniture Industries of the Philippines (CFIP), Triboa Bay Living is well-placed to maximize its brand and global reach.
For more information on Triboa Bay Living, visit http://www.triboabayliving.com/.