Dried mangoes is among the more competitive food manufactured products in the Philippines. The country’s brand of dried mangoes is well-recognized around the world, with 85% of total dried mango local production exported to key markets, such as the United States, China, Japan, South Korea, and other Asia Pacific countries. Because of the wide acceptability of dried mangoes worldwide, the Philippines can reap greater benefits by expanding its market coverage and deepening the value of dried mango production in the country.
Compared to its competitors, Philippine dried mangoes are known for its premium cuts of carabao mango, a variety that is of more abundant in the Philippines and is more efficient to use because of its thick flesh (“cheek”). Because of the high quality of this raw material, Philippine dried mangoes are also distinguished from its competitors for its naturally sweet, juicy, and fresh taste. Through the available technology used by local processors, the potential for growth in dried mango production lies in increasing the raw material base – that is, by establishing more efficient mango tree plantations – and improving the firms’ marketing and supply chain operations.
Several demand factors show the huge potential for export sales in dried mangoes. Looking into its key markets, consumers in developed countries have increasingly turned to natural and organic products for their nutritional needs. Dried mangoes are seen as a healthier and more natural snack option compared to the regular potato chips or artificial sweets and candies. Also, dried mangoes have been increasingly used in confectionery and bakery products. Spurred by consumption of overseas Filipino workers, increased tourist presence in the Philippines, and high population with disposable income, there is huge export potential and local demand for Philippine dried mangoes. Finally, due to the recent inclusion of the Philippines in the European Union’s Generalized System of Preferences Plus (EU GSP+), there is an untapped market potential for European consumers of natural food products particularly dried mangoes.
The manufacture of dried mangoes as a commercial processing activity can be considered among the preferred activities listed in the IPP. Commercial processing of agricultural products should involve the use of domestically-produced raw or semi-processed agricultural products, unless these inputs are not locally available (NLP) or are not in sufficient quantity (NISQ).
If using imported raw or semi-processed agricultural products that are locally-produced (LP) or in sufficient quantity (ISQ), the project may qualify for registration, provided that the finished/final product is for export, or the project qualifies for pioneer status.
The certification of dried fruits is guided by the Philippine Standard (PS) Quality and/or Safety Certification Mark Scheme.
There is a Philippine National Standard for dried fruits.
The Shared Service Facilities (SSF) Project is a major component of the MSME Development (MSMED) Program of the DTI and aims to improve the productivity and competitiveness of MSMEs by providing them with machinery, equipment, tools, systems, skills, and knowledge under a shared system.
The SSF Project seeks to address processing and manufacturing gaps and bottlenecks in the value chain of priority industry clusters, particularly those in agribusiness.
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